Brand system v1

Swept

The liability shield for independent auto dealers. Every VIN on the lot, swept against federal recall data, every night, with proof.

The mark

The Sweep Mark: a beam passing left to right, drawn as three bars at a 24-degree lean, fading as it travels. It is the headlight sweep, the nightly pass over the lot, and motion in a single shape. The lean angle repeats everywhere: eyebrow dashes, the dashboard beam animation, the favicon.

Swept
Primary lockup · mark height equals wordmark cap height × 0.78 · gap 16px

Color

Asphalt at night, lit by one headlight. The canvas stays near-black and desaturated; Headlight Amber is the only brand color and earns its glow. Signal colors are reserved exclusively for vehicle status and never decorate.

Asphalt
#0A0D12 · canvas
Asphalt Raised
#11151C · solid surfaces
Glass
white 3–5% + blur
Headlight
#FFC24B · brand, CTA, glow
Signal Clear
#3DDC8A · status only
Signal Open
#FF6B5E · status only

Type

All clearBarlow Condensed 700 · verdicts, numbers, headers
Recall campaigns match this model. VIN-level verification is pending. Interface, explanations, and anything a dealer reads twice.Inter 400–700 · UI and body
1HGCV1F34LA014775IBM Plex Mono · VINs, campaign numbers, timestamps

Voice

Swept talks like the verdict, not the lawyer. Short, declarative, certain about what it knows and plain about what it doesn't. The product's most important sentence is two words long.

All clear.
2 need attention.
Every recall. Every VIN. Every night.
"Our cutting-edge AI-powered platform leverages real-time data to revolutionize..."

Components

Clear Needs review Open recall Do not drive Sweep now

Rules

Glow is earned. Only the brand mark, the CTA, the hero verdict, and live status emit light.
Signal colors never decorate. Green, amber, and red mean vehicle status and nothing else, ever.
VINs are always monospace. No exceptions, including marketing.
The lean is 24 degrees. Every skewed element in the system shares it.
Dark is home. Light mode exists for daylight lots and printing, never for screenshots or marketing.
Never state VIN-level certainty without a VIN-level check. The brand is trust; the copy follows the data.
Swept · Brand system v1 · June 2026